A bill to direct the Federal Trade Commission to conduct a study and submit to Congress a report on unfair or deceptive acts or practices that may be prevalent in the advertising or marketing of firearms and to issue regulations to prohibit unfair or deceptive acts or practices related to the advertising or marketing of firearms, and for other purposes.

Key Provisions

• Requires the Federal Trade Commission (FTC) to study firearm advertising to find unfair or deceptive practices, including those aimed at people under 18 or suggesting illegal use.
• Requires the FTC to report its study findings and recommendations to Congress within two years.
• Bans firearm manufacturers, dealers, and importers from using unfair or deceptive advertising, especially ads targeting minors, encouraging illegal use, or promoting semiautomatic assault weapons.
• Allows the FTC to enforce these new rules using its existing powers, meaning companies that violate them could face penalties.