Promoting Authenticity with Influencer Disclaimers Act

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Introduced

In Committee

Passed One Chamber

Passed Both Chambers

Signed into Law

Read twice and referred to the Committee on Rules and Administration.

Requires political ads on social media and websites to clearly say who paid for them.

This bill would require political messages on websites and social media to clearly state who paid for them. If a political group pays someone to post content online, that content would need a clear 'paid for by' disclaimer, making it easier to know who is funding political content you see online.

What Would Change

Today, there are no specific federal rules requiring political groups to add 'paid for by' disclaimers to online content they pay others to post. This bill would change that by requiring these disclaimers to be clear and visible on such content, making it easier for people to know who is funding political messages they see online. These changes would apply to communications made on or after January 1, 2027.

Key Provisions

Requires political groups to ensure online content they pay for includes a clear 'paid for by' disclaimer.
Requires political groups to tell content creators about the disclaimer rule when paying them.
Sets standards for disclaimers to be 'clear and conspicuous,' meaning easy to see or hear.
Exempts content posted on a political committee's own website from this rule.
Exempts some content posted by committee employees on their personal social media, unless posting is their main job.
Mandates the Federal Election Commission to create detailed rules for these requirements by January 1, 2027.

View on Congress.gov

S 5136 · 119th Congress · AI Summary by gemini-2.5-flash · 8/10

Promoting Authenticity with Influencer Disclaimers Act

What Would Change

Key Provisions

Lobbying Activity