To prohibit a person from making a misleading recycled content claim in advertising, marketing, selling, or offering for sale a product to a consumer, and for other purposes.

Key Provisions

• Bans companies from making misleading recycled content claims when selling products to consumers.
• Requires the Federal Trade Commission to enforce this ban using its existing powers against unfair practices.
• Blocks states and local governments from creating their own laws or rules about recycled content claims.
• Allows companies to use "mass balance accounting" to prove recycled content if certified by a third party.
• Requires the Federal Trade Commission to update its environmental marketing rules (Green Guides) within one year to reflect these new standards.
• Requires the Federal Trade Commission to issue guidance on how companies can make accurate recycled content claims.